Marketing Masterminds
setup lastpass the easy way

Setup LastPass The Easy Way

The number one reason why business owners don’t implement a password manager is they think it’s going to take them too long to get all their passwords into the system so, in this video, I’m going to show you a quick and simple way to get your passwords into LastPass. Setup LastPass The Easy Way Articles you might like to

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Marketing Analytics Process

Better Customer Relationships: A Marketing Analytics Process

In our article 7 Marketing Report Objectives To Increase Sales we talked about retaining current customers to help drive sales growth in a business. If you enjoy helping your customers and are always looking for ways to improve your customer service then a customer retention objective is a great place for you to start working on adding revenue to your

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Website Marketing Analytics

Website Marketing Analytics To Track For Business Growth

Your website is your largest marketing asset and one of your most expensive. A website created specifically for business growth can be a powerful marketing tool. In order to know if this marketing tool is working to drive business, you need to track and review key metrics. There are so many website marketing analytics data points that can be viewed

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Marketing Report Objectives

7 Marketing Report Objectives To Increase Sales

Marketing Reports are great tools for understanding how your marketing is doing. But if you don’t align your report with the right Marketing Report Objectives then you can’t measure how effective your marketing is based on your goals. First, you need marketing goals, this article will specifically talk about the goal to increase sales. There are 7 primary marketing report

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Data Analytics

Data Analytics Is Necessary In Marketing Led Business Growth

Small businesses typically allocate between 8% and 18% of revenue for marketing depending on how aggressively they want to grow(Deloitte). It’s important to ensure that you make every dollar count when trying to grow your business. This is why data analytics is necessary for marketing-led business growth.  Data analytics collection and reviewing is the only way to know if your

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Email Newsletter

Best Practices For How Often To Send Email Newsletters

Email Newsletters are just one component of email marketing and are typically the easiest to execute for a new business or a business owner that is new to email marketing. Getting leads and consumers to sign up for your email newsletter is key to a successful program but getting them to stay is also just as important. One of the

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Cold Emailing

What Is Cold Emailing

The term Cold Emailing has morphed a bit over the last several years. It’s taken on a new yet not so ethical type of definition. So let’s talk about what it really is and how to do it ethically to grow your small business As a general rule cold emailing is the practice of sending emails to people you don’t

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best tips for how to organize your passwords

Best Tips For How To Organize Your Passwords

As a business owner, you accumulate a lot of passwords both personally and professionally. Using the same password for all your logins is an unsafe practice that can lead to your business accounts getting hacked. Instead of keeping a spreadsheet or writing them in a notebook create a unique password for all your accounts get a password manager to help

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